Master Category Management & Data Analytics—100% Online, University-Endorsed
Take your CPG and retail career to the next level with the #1 university-based Category Management Certification program, powered by Western Michigan University and Learning Evolution.
Whether you're an aspiring analyst, a sales professional, or a seasoned category manager, this comprehensive certification equips you with the tools, data fluency, and strategies needed to win in today’s competitive retail landscape.
🌟 Why Get Certified?
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✅ Stand Out in the Job Market – Gain a university-recognized digital badge and certification that sets you apart.
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✅ Master Data-Driven Decision Making – Learn how to turn syndicated and shopper data into strategic insights.
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✅ Boost Your Earning Potential – Sharpen the skills employers value most in Category Management, Retail, and Brand roles.
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✅ Advance Your Career – Equip yourself with a credential backed by the AACSB-accredited Haworth College of Business.
🧠 What You’ll Learn
Level 1: Foundations of Category Management
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Marketing & Retail Basics
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Retail Data & POS Fundamentals
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Category Tactics: Pricing, Promotion, Assortment
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Scorecards, KPIs & Space Planning
Level 2: Advanced Data & Strategy
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Syndicated, Shopper & Loyalty Data
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Retailer Economics & Supply Chain
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Strategic Selling & Storytelling
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Joint Business Planning & Execution
💼 Who Should Enroll?
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CPG Sales & Marketing Professionals
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Retail & eCommerce Analysts
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Merchandisers & Key Account Leaders
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Food Marketing Students & Recent Grads
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Teams looking to standardize capability building
“This certification helped me land interviews and stand out from other applicants. It proves I understand the complexity of category management.” — Emma Kite, VP of Student Engagement, Food Marketing Association
🔍 Features & Benefits
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🧑🏫 Instructor Support - Led by Dr. Russell Zwanka (Director, Food Marketing Program; Professor- Food Marketing and Category Management at Western Michigan University - Haworth College of Business
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🧩 Modular Learning Format – Complete at your own pace
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📊 Real-World Tools & Templates
- 🎓 Digital Credential & Certificate upon Completion
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💡 Test-Out Option Available for experienced pros
🎓 Program Developed by Experts
WMU’s Food Marketing Program faculty and WMU's Food Industry Research & Education (FIRE) Center + Learning Evolution's platform ensure academic rigor, business relevance, and accessible pricing.
🏷️ Pricing & Enrollment
Starting at $888 for Level 1 and Level 2 (bundle pricing discounts available). Plus scholarships & group discounts available.
📩 Contact us now to inquire about team pricing or to learn more.
🔗 Learn More or Enroll
Click here to visit the WMU Program Page at https://wmich.edu/foodmarketing/certified
