Category Management & Data Analytics — 100% Online, University-Endorsed • Learn at your own pace • 12 months of access

Build practical category management skills for food, beverage, CPG, and retail.

Now for a limited time - Get both levels for $888

Purchase Both Level 1 and Level 2 for $888. Use discount code: DRZSPECIAL

Purchased separately: $1,776. Your bundle price: $888 with discount code - Save $888.

Develop your understanding of category management and data analytics fundamentals through Western Michigan University’s Food Marketing Department certification program, offered in partnership with Learning Evolution.

Who is this for?

• Food industry professionals: Strengthen your category management knowledge and practical business skills.

• Merchants and retailers: Build skills for consumer-focused category decisions.

• Food marketing students: Develop industry knowledge to complement your education.

🌟 Why Get Certified?

• ✅ Stand Out in the Job Market – Gain a university-recognized digital badge and certification that sets you apart.

• ✅ Master Data-Driven Decision Making – Learn how to turn syndicated and shopper data into strategic insights.

• ✅ Boost Your Earning Potential – Sharpen the skills employers value most in Category Management, Retail, and Brand roles.

• ✅ Advance Your Career – Equip yourself with a credential backed by the AACSB-accredited Haworth College of Business.

🧠 What will you learn?

Level 1: Build your foundation

Explore marketing and retail fundamentals, retail data, pricing, promotion, assortment, category scorecards, and space planning.

Level 2: Expand your skills

Explore shopper and syndicated data, retailer economics, supply chain, strategic selling, business storytelling, and joint business planning.

Together, the programs help you develop consumer-focused category strategies for food and fast-moving consumer goods across today’s omnichannel marketplace.

💼 Who Should Enroll?

• CPG Sales & Marketing Professionals

• Retail & eCommerce Analysts

• Merchandisers & Key Account Leaders

• Food Marketing Students & Recent Grads

• Teams looking to standardize capability building

“This certification helped me land interviews and stand out from other applicants. It proves I understand the complexity of category management.” — Emma Kite, VP of Student Engagement, Food Marketing Association

🔍 Features & Benefits

• 🧑🏫 Instructor Support - Led by Dr. Russell Zwanka (Director, Food Marketing Program; Professor- Food Marketing and Category Management at Western Michigan University - Haworth College of Business

• 🧩 Modular Learning Format – Complete at your own pace

• 📊 Real-World Tools & Templates

• 🎓 Digital Credential & Certificate upon Completion
  
  

• 💡 Test-Out Option Available for experienced pros

🎓 University expertise. Practical industry learning.

The program combines curriculum and instruction from WMU faculty and industry experts with Learning Evolution’s online learning technology.

WMU’s Food Marketing Program faculty and WMU's Food Industry Research & Education (FIRE) Center + Learning Evolution's platform ensure academic rigor, business relevance, and accessible pricing.

🏷️ How it works

1. Choose your program and enroll.

2. Once your online purchase is complete we will email your enrollment instructions to access Elli, Learning Evolution’s online learning platform.

3. Work through the coursework and required assessments during your 12-month access period.

4. Earn the applicable certification after successfully meeting the program requirements.

Frequently asked questions

Is the program online?
Yes. Access your coursework online and learn at your own pace.

What does the $888 bundle include?
Both Level 1 and Level 2, with one 12-month access period covering both programs.

Can I purchase only one level?
Yes. Level 1 and Level 2 are each available separately for $888.

Do I receive certification simply by purchasing?
No. You must successfully meet the requirements for each certification and pass a final exam.

Can an employer or college enroll a group?
Yes. Contact Learning Evolution to arrange group pricing and enrollment.

Who can help me choose?
Email smatthews@learningevolution.com or call 888-831-8675.

Ready to build your category management skills?

Get Level 1 + Level 2 for $888 total, with 12 months of online access.

🔗 Learn More or Enroll

Click here to visit the WMU Program Page at https://wmich.edu/foodmarketing/certified

QUICKLY AND EASILY SETUP YOUR OWN
PRIVATE WHITE LABEL LMS PLATFORM! 

Welcome, we provide a 99.9% uptime guarantee hosted learning management system that revolutionizes the way you manage and deliver your digital learning resources. With our LMS, you can curate all your learning materials in one place and implement scorecard tools for real-world behavior-based performance management and coaching support.

Our 24x7x365 full-service LMS-hosted solutions make it easy for you to deliver SCORM, xAPI, cmi5, LTI, and AICC-compliant packages, all while providing you with the flexibility to manage your own content. With our LMS, you can take your learning management system to the next level and provide your learners with an exceptional learning experience.

Sign up for a free trial or subscription today and revolutionize your learning management system (LMS). 

Contact us or email sales@learningevolution.com
for more information and setup details.

Better than other SasS options or franchise. No royalty fees. We offer full service hosting, technical and support services. No Experience Necessary.

Setup Includes:

• 1-2 Hour Consultation
• Branded site design (2 comps w/2 color schemes)
• One-Time Group / Team Setup\
• Up 10GB storage (minimum)
• Standard Help Desk Support (M-F 8am - 5pm PST)
• Access to all core LMS features
• Support for SCORM, xAPI, cmi5, LTI, and AICC-compliant packages

Choose the plan that's right for you From 1-25 User - Up to 500+ users

Learning content provided

LMS Key Features include:

• Easily to use - the most relevant content and learning materials with customized filters and search. Clean and simple 1-click UI/UX.
  
  
• Authoring Tool - Design, build, deliver and track e-Learning courses and tests with pre-built templates and themes. Use your favorite authoring tool or use our free online open source Adapt Authoring Server or other 3rd Party Authoring Tools.
  
  
• SCORM 1.3 / Multimedia - Supports SCORM 1.2 format content types, video uploads, PDFs, etc. to ensure users are always up-to-date with the most informative and accurate data and tracking.
  
  
• Customizable - Flexible designs and customization. Setup your own privileges and security features to allow delegation of maintenance tasks like content upload, user invitation, and reports access.
  
  
• Mobile App - iOS and Android Mobile App support for user to get easy access to courses and tools.

Other LMS Features:

• 99.9% Up Time Guarantee
• Full Content Management (plus Brandfolder API support)
• Learning Management (SCORM Cloud API)
• Approval agents
• Personalized user experience
  
• Online and dashboard reports
• Self-registration or administrative course assignments with due dates
• Dedicated client success manager
• Live end-user technical support (chat, email, phone)
• Certificates of completion
• Email messages and reminders
  
• Curated Learning Paths - Curriculum builder
• Administrative support and training
  
• Gamification support
• Management of custom documents, links & videos
• Adapt Authoring Tool for course, quiz and survey builder
• Add custom courses, embedded video and learning assets
• Community Social Learning and Collaboration Application Support
• Classroom & external training management
  
• HRIS and API customization services available 

100% Secure Hosted Environment Powered by Learning Evolution