Understanding Consumer Behavior

Unlock What Shoppers Think, Feel, and Do—Then Turn It Into Strategy

Why do shoppers choose one brand over another? What drives their decisions in-store or online?

This course helps brand managers, category analysts, and marketing teams decode the psychology behind purchase decisions and apply those insights to sharpen strategy and boost performance.

Through three concise, insight-packed lessons, participants will learn to analyze shopper motivations, track emerging consumer trends, and turn those insights into effective, targeted marketing.

🔍 What You’ll Learn

• Explore why consumers buy—from emotional drivers to decision shortcuts

• Uncover emerging shopper trends that are reshaping retail

• Translate insights into more persuasive messaging and brand positioning

• Use behavioral data to improve targeting, segmentation, and campaign ROI

• Leverage feedback and observation to refine your approach

🎯 Course Objectives

• Analyze shopper motivations to understand purchase behavior

• Identify key consumer trends that influence category performance

• Apply behavioral insights to create effective, targeted campaigns

• Optimize brand messaging based on real consumer data

• Evaluate marketing effectiveness using consumer response and feedback

👥 Who Should Enroll

• Brand and marketing managers

• Category and shopper insight analysts

• Innovation, strategy, and communications teams

• CPG professionals seeking to deepen customer-centric strategy

📧 Request access or group pricing
🌐 Explore Consumer Insights & Behavior Courses

Great brands start with great insights. Learn what moves your shopper—and how to move with them.