Shopper Sciences Stackable Credential - Retail Data (with AI Coaching and Roleplay)

Master Retail Data & Analytics

Now Includes AI Coaching & Roleplay Platform Access!

Equip yourself with data-driven insights and analytics skills through our Shopper Sciences Retail Data Stackable Credential / Digital Badge program. This program offers five essential areas that empower professionals to master retail and consumer data, unlocking the full potential of syndicated and retailer-specific data sources—all while leveraging cutting-edge AI-driven coaching and roleplay simulations to refine decision-making and analytical storytelling.

Program Modules:

🔹 Syndicated POS Data
Gain expertise in syndicated scanner data methodologies, metrics, and functionality. Master the strategic use of volume, velocity, base, and incremental measures to drive performance improvements.

🔹 Syndicated Panel Data
Understand shopper demographics and behaviors with syndicated panel data. Learn to generate detailed reports on demographic profiles, conversion rates, trip data, and more, to uncover actionable insights.

🔹 Retailer Point of Sale (POS) Data
Master retailer-specific POS data metrics and analyze trends across retailer divisions and stores. Leverage shopper segmentation and loyalty data to discover opportunities that drive traffic and conversion.

🔹 Consumer & Geodemographic Data
Understand and analyze consumer data using geodemographic segmentation and advanced AI tools. Develop templates and reports that target high-value shopper segments, creating win-win marketing opportunities.

🔹 Shopper & Loyalty Data
Learn to distinguish between shopper and consumer insights, utilizing data to increase sales, improve basket size, and grow retailer loyalty. Integrate third-party studies and reports for deeper insights and actionable recommendations.

Key Features:

✅ Now Includes AI Coaching & Roleplay Simulations for real-world skill application
✅ Pre-test and post-test assessments for skill tracking
✅ Final proficiency exam for each badge (80% or higher required)
✅ Hands-on training with report generation and template creation
✅ Suitable for both foundational and advanced learners
✅ Time commitment: 60-90 minutes per module

Earn the Texas Tech University Shopper Sciences Retail Data Credential upon completion of all five modules—demonstrating your expertise in leveraging data-driven strategies to optimize retail performance.

Gain a Competitive Edge in Retail Data & Analytics!

Join today to build your expertise in the rapidly evolving world of retail data analytics and master AI-driven insights, storytelling, and strategic decision-making that enhance consumer engagement, loyalty, and sales growth.