Master the Art of Sales Coaching & Leadership (Pre-Order)
Elevate your leadership skills with the PRIME+ Sales Coaching & Leadership Certification, designed for sales managers, coaches, and team leaders in the beverage industry. This program provides you with the proven coaching strategies, leadership techniques, and data-driven tools needed to develop high-performing sales teams, drive revenue, and exceed retailer expectations.
Why PRIME+ Sales Coaching & Leadership?
Originally developed in collaboration with sales trainer Tom Fox and modernized in 2025 by Learning Evolution, this program is built to help leaders coach, mentor, and empower their teams using a structured, data-driven approach.
You’ll learn how to execute company culture, develop people, drive performance, and implement effective coaching techniques to ensure your team consistently achieves and surpasses sales targets.
Who Should Enroll?
📌 Sales managers, leaders, and coaches in beverage and alcohol wholesaling, supplying, and distributing
📌 Key account managers responsible for coaching sales teams and driving performance
📌 Aspiring sales leaders looking to enhance their coaching skills and leadership impact
What’s Included?
✅ Full Access to the PRIME+ Beverage Selling System
✅ Comprehensive Online Training Modules focused on coaching and leadership
✅ Recorded Webinars & Virtual Live Training Events
✅ PRIME+ Skills Quotient Assessment – Measure and refine coaching effectiveness
✅ Scorecards & Advanced Reporting Tools – Track team performance and coaching impact
✅ Fact-Based Calculator & Sell Sheet Wizard – Equip your team with data-driven selling tools
✅ Comprehensive Reporting Dashboard for tracking development progress
✅ Exclusive Sales Coaching PDF Guide & Video Resources
✅ Certificate of Completion for Each Course
✅ Official PRIME+ Certification & Digital Badge – Showcase your leadership credentials
Program Breakdown (10-12 Hour Course)
📌 Pre-Assessment – Evaluate your current leadership and coaching skills
📌 Course Overview – Understand the structure and expectations of the program
📌 The PRIME+ Difference – Learn what makes PRIME+ the best approach for coaching
📌 Execute Company Culture – Build a winning, high-performance sales environment
📌 Effective Coaching & Leadership – Master proven techniques to develop top performers
📌 Develop People & Drive Performance – Elevate your team’s success through strategic coaching
PRIME+ Sales Process Mastery for Coaches
✅ The Sales Training Journey – Understand the structured coaching framework
✅ Empathy: The Foundation of PRIME+ – Strengthen relationships and trust in coaching
✅ Trade Math & Language Primer Review – Teach data-driven selling with confidence
The PRIME+ 7-Step Sales Process for Leaders
✅ Step 1: Preparation – Coach reps on strategic call planning
✅ Step 2: Reconnaissance – Help sales teams gather insights & competitive intelligence
✅ Step 3: Identify & Confirm Needs – Train reps to ask the right questions & uncover opportunities
✅ Step 4: Match & Tailor Presentations – Ensure sales reps align solutions with retailer goals
✅ Step 5: Eliminate & Resolve Objections – Guide teams on overcoming challenges
✅ Step 6: Secure the Sale & Close with Confidence – Reinforce closing techniques
✅ Step 7: Support & Service – Ensure long-term success through ongoing coaching
📌 Post-Assessment & Certification – Validate your coaching expertise and earn your PRIME+ badge!
Why Get PRIME+ Certified in Sales Coaching & Leadership?
✔ Empower your sales team with structured coaching techniques
✔ Improve performance, engagement, and retention through effective leadership
✔ Use data-driven insights to optimize coaching impact
✔ Stand out as a leader with an industry-recognized certification & digital badge
🚀 Transform your coaching approach and lead your team to success with PRIME+!
