Merchandising & Retail Operations: Shelf Optimization Strategies

Boost Sales. Improve Flow. Win at the Shelf.

This practical course is tailored for retail staff, store managers, CPG merchandisers, and field operations teams looking to elevate in-store execution through better shelf strategies. When executed right, shelf optimization doesn’t just improve visibility—it drives higher sales, enhances shopper satisfaction, and boosts operational efficiency.

Learn how to position the right products in the right place at the right time to maximize every square foot of selling space. You’ll walk away with proven tactics to improve shelf layouts, track performance, and create a seamless customer experience that drives revenue and loyalty.

🧠 What You’ll Learn

• Principles of planogram alignment and product positioning

• How to analyze and improve shelf flow and facings

• Techniques to increase sales per square foot through smart merchandising

• How to apply customer behavior insights to shelf strategy

• Tools and metrics to track and evaluate shelf performance

🎯 Course Objectives

By the end of this course, you will:

• Understand how to ensure the right product is in the right place at the right time

• Analyze shelf layouts and apply strategies to optimize visibility and flow

• Employ merchandising techniques to increase productivity and sales per square foot

• Leverage customer behavior data to enhance the shopping experience

• Use KPIs and simple tools to measure the effectiveness of shelf execution

👥 Ideal For

• In-Store Merchandisers

• Retail Team Leaders & Managers

• CPG Field Teams

• Planogram & Retail Operations Staff

🛒 Smart shelves sell more—this course teaches you how to make every inch count.

Included in the Retail Execution & Merchandising Essentials Library
Delivered by the NeXT Learning System powered by Learning Evolution.