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Western Michigan University Food Marketing Certifications - University-Certified. Industry-Recognized. Career-Accelerating.

University-Certified. Industry-Recognized. Career-Accelerating.

Offered through the prestigious Haworth College of Business at Western Michigan University, the Professional Category Management Certification is the gold standard for professionals and students in the CPG, food & beverage, and retail industries.

Developed in collaboration with Learning Evolution, this university-backed program combines academic rigor with practical, real-world application—giving you the knowledge, credentials, and confidence to lead in today’s data-driven retail environment.


🎓 Two Levels. One Powerful Advantage.

  • Level 1 Certification
    Build a strong foundation in category management, shopper insights, and strategic retail planning.

  • Level 2 Certification
    Expand your expertise with advanced analytics, pricing strategy, promotion planning, and total-store collaboration.

Both levels are 100% online, self-paced, and include interactive coursework, knowledge assessments, and downloadable certificates.


💼 Who Should Enroll?

  • CPG & Retail Professionals

  • Sales & Marketing Teams

  • Analysts, Planners, and Category Managers

  • Students preparing for high-demand careers in food and consumer goods


🚀 Why It Matters

  • ✔️ Respected by leading CPG and retail employers

  • ✔️ Builds skills that are immediately applicable

  • ✔️ Enhances resumes and accelerates promotions

  • ✔️ Helps professionals stay competitive in an evolving marketplace


📧 Enroll Today or Request a Demo
🌐 Explore the WMU Certification Program

Earn your credentials from a top business school—power your future with WMU + Learning Evolution.

 

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