Shopper Sciences Stackable Credential - Retail Data

Equip yourself with data-driven insights and analytics skills through our Shopper Sciences Retail Data Stackable Credential / Digital Badge program. This program offers five essential areas that empower professionals to master retail and consumer data, unlocking the full potential of syndicated and retailer-specific data sources:

1. Syndicated POS Data

   • Gain expertise in syndicated scanner data methodologies, metrics, and functionality, mastering the strategic use of volume, velocity, base, and incremental measures to drive performance improvements.
     
     

2. Syndicated Panel Data

   • Understand shopper demographics and behaviors with syndicated panel data. Learn to generate detailed reports on demographic profiles, conversion rates, trip data, and more, to uncover actionable insights.
     
     

3. Retailer Point of Sale (POS) Data

   • Master retailer-specific POS data metrics and analyze trends across retailer divisions and stores. Leverage shopper segmentation and loyalty data to discover opportunities that drive traffic and conversion.
     
     

4. Consumer & Geodemographic Data

   • Understand and analyze consumer data using geodemographic segmentation and advanced AI tools. Develop templates and reports that target high-value shopper segments, creating win-win marketing opportunities.
     
     

5. Shopper & Loyalty Data

   • Learn to distinguish between shopper and consumer insights, utilizing data to increase sales, improve basket size, and grow retailer loyalty. Integrate third-party studies and reports for deeper insights and actionable recommendations.

Completing all five credential areas will earn you Texas Tech University Shopper Sciences Retail Data Credential, showcasing your ability to harness data-driven strategies to optimize retail performance.

Key Features:

• Pre-test and post-test assessments for skill tracking
• Final proficiency exam for each badge (80% or higher required)
• Hands-on training with report generation and template creation
• Suitable for both foundational and advanced learners
• Time commitment: 60-90 minutes per module

Join today to build your expertise in the rapidly evolving world of retail data analytics and gain a competitive edge in understanding consumer behavior, loyalty, and sales growth.