Shopper Sciences Stackable Credential - Leadership
Learning Evolution
Regular price
$ 495.00
Advance your leadership skills in the retail and consumer goods space with the Shopper Sciences Leadership Stackable Credential / Digital Badge program. This four-part series will equip you with the knowledge and skills to strategically lead in the ever-evolving retail industry by mastering shopper behavior, retailer economics, collaboration, and storytelling techniques.
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The Shopper: Understanding Behavior and Leveraging Shopper-Driven Strategies
- Understand the key differences between consumer and shopper insights and apply the four P’s (product, place, price, promotion) to identify shopper profiles. Learn to integrate multiple data sources and generate actionable strategies to grow sales and enhance conversion rates.
- Understand the key differences between consumer and shopper insights and apply the four P’s (product, place, price, promotion) to identify shopper profiles. Learn to integrate multiple data sources and generate actionable strategies to grow sales and enhance conversion rates.
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Retailer Economics and Supply Chain
- Gain an in-depth understanding of the retailer’s strategy, financial goals, and supply chain impact. Learn how to navigate key retail metrics such as GMROI and RONA to influence decisions that drive profitability and retail performance.
- Gain an in-depth understanding of the retailer’s strategy, financial goals, and supply chain impact. Learn how to navigate key retail metrics such as GMROI and RONA to influence decisions that drive profitability and retail performance.
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Collaborative Partnerships and Planning
- Master the art of building collaborative partnerships with trading partners. Discover how to align objectives, foster win-win relationships, and implement joint business planning strategies that benefit both the retailer and the manufacturer.
- Master the art of building collaborative partnerships with trading partners. Discover how to align objectives, foster win-win relationships, and implement joint business planning strategies that benefit both the retailer and the manufacturer.
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Storytelling: Consultative Selling
- Hone your communication and presentation skills by learning to craft compelling stories that reflect consumer insights. Use data-driven storytelling techniques to create recommendations that enhance aisle flow, product adjacencies, and meet the needs of both the retailer and shopper.
Completing all four credentials earns you the Texas Tech University Shopper Sciences Leadership Credential, demonstrating your expertise in leading collaborative, data-driven strategies that deliver impactful business results in retail.
Key Features:
- Pre-test and post-test assessments to monitor progress
- Focus on advanced leadership and decision-making strategies
- Hands-on learning with report creation and template building
- Suitable for emerging and established leaders
- Time commitment: 60-90 minutes per module
Take the next step in your career by developing your leadership acumen with this specialized program and become an expert in driving retail success through collaboration, data analysis, and strategic storytelling.