Social Media & Influencer Marketing

Turn Conversations into Conversions. Build Brands with Influence.

Social media is more than posts and likes—it’s where brands are built, trust is earned, and customers convert. This course is designed for Marketing, Brand, and Category Management professionals looking to harness the power of social platforms and influencer relationships to drive awareness, engagement, and sales.

Through practical frameworks and real-world case studies, you'll learn how to design a smart social media strategy, partner with the right influencers, and measure what matters.

📲 What You’ll Learn

• How to craft a strategic, goal-driven social media plan

• Methods to identify, engage, and activate influencers who align with your brand

• Best practices for cross-channel customer engagement

• Techniques to track and analyze social KPIs and conversion metrics

• How to translate content and partnerships into measurable business outcomes

🎯 Course Objectives

• Develop and implement impactful social media strategies aligned to brand goals

• Identify the right influencers to amplify your message and reach new audiences

• Measure engagement, reach, and conversion to optimize performance

• Execute campaigns that connect authentically and convert consistently

• Integrate social media into broader digital and brand strategy for maximum ROI

👥 Ideal For

• Marketing & Digital Brand Managers

• Category Managers & Shopper Marketing Professionals

• Social Media Strategists & Content Creators

• Emerging professionals in CPG & Retail Marketing

🔥 Make Your Brand the Conversation. Master Social Media & Influencer Marketing.
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