AI & Personalization in Retail

This course explores the integration of artificial intelligence in marketing strategies, enabling digital marketers, data analysts, category analysts, and managers to enhance brand and category management through personalization. Participants will learn how to leverage AI to improve marketing effectiveness, implement targeted campaigns, optimize consumer engagement, and analyze results. Designed for those in retail, the course provides actionable insights into creating tailored marketing experiences that resonate with customers, ultimately driving brand loyalty and increasing sales.

Course objectives

• Understand the role of AI in enhancing marketing effectiveness and driving results.
• Identify strategies for implementing AI-driven targeted marketing initiatives.
• Learn how to optimize campaign personalization using AI technologies.
• Analyze consumer engagement metrics to refine marketing strategies.
• Explore case studies demonstrating successful AI applications in retail marketing.