Data-Driven Sales Training to Elevate Your Team’s Performance
Get PRIME+ Certified and master the proven PRIME+ Beverage Selling System—a cutting-edge approach to sales that blends data-driven insights, consultative selling, and strategic relationship-building to drive results in today’s competitive beverage industry.
What Makes PRIME+ Different?
Originally developed in collaboration with beverage sales trainer Tom Fox, the PRIME+ Sales Process has been modernized and expanded in 2025 by Learning Evolution to meet the evolving demands of wholesalers, suppliers, and distributors.
Unlike traditional “relationship selling,” PRIME+ empowers sales professionals with actionable data, empathy-driven strategies, and high-impact sales techniques to close deals with confidence and deliver measurable results.
Who is this for?
📌 New to mid-career beverage and alcohol wholesalers, suppliers, and distributors looking to sharpen their sales skills and advance their careers.
What’s Included?
✅ Full Access to the PRIME+ Beverage Selling System
✅ 16 Online Courses covering all aspects of sales mastery
✅ Recorded Webinars & Virtual Live Training Events
✅ PRIME+ Skills Quotient Assessment – Measure and improve your expertise
✅ Fact-Based Calculator & Sell Sheet Wizard – Create persuasive, data-driven sheets
✅ Comprehensive Reporting Dashboard for tracking progress
✅ Video Clips & Resources for Every Topic
✅ Certificate of Completion for Each Course
✅ Official PRIME+ Certification & Digital Badge – Showcase your expertise
Program Breakdown (8-10 Hour Course)
📌 Pre-Assessment – Evaluate your current skills
📌 Course Overview – What to expect in your training journey
📌 The PRIME+ Difference – How it redefines beverage sales
📌 The Sales Training Journey – Step-by-step mastery
📌 Empathy: The Foundation of PRIME+ – Build trust & credibility
📌 Trade Math & Language Primer – Master numbers that drive sales
The PRIME+ 7-Step Sales Process
✅ Step 1: Preparation – Set yourself up for success
✅ Step 2: Reconnaissance – Gather key insights
✅ Step 3: Identify & Confirm Needs – Understand customer pain points
✅ Step 4: Match & Tailor Presentation – Align solutions to customer goals
✅ Step 5: Eliminate & Resolve Objections – Overcome barriers to closing
✅ + Secure the Sale & Close with Confidence – Seal the deal effectively
✅ + Support & Service – Ensure long-term success
📌 Post-Assessment & Certification – Prove your expertise & earn your badge!
Why Get PRIME+ Certified?
✔ Boost your credibility with industry-recognized certification
✔ Close more deals with a structured, data-driven approach
✔ Gain a competitive edge in the beverage sales industry
✔ Earn a prestigious digital badge to showcase your expertise
🚀 Take your sales career to the next level with PRIME+!
