Merchandising & Retail Operations: Shelf Optimization Strategies

This course is designed for Retail Staff, Managers, CPG Merchandisers, and Field Operations Teams to enhance their skills in shelf optimization strategies. Participants will learn how to ensure the right products are positioned effectively, optimize shelf layouts for better visibility, increase sales per square foot, and enhance the overall customer experience. Through four focused lessons, attendees will gain practical insights and actionable strategies that can be immediately applied in their work environments, driving both efficiency and customer satisfaction.

Course Objectives

Throughout this course, you will:

• Identify key principles for ensuring the right product is in the right place at the right time.
• Analyze shelf layouts and apply strategies to optimize product arrangement.
• Employ techniques to increase sales per square foot through effective merchandising.
• Assess customer behavior to enhance the shopping experience through strategic shelf positioning.
• Implement metrics and tools to evaluate the effectiveness of your shelf optimization efforts.