Measuring ROI in Marketing & Brand Management

Prove What Works. Optimize What Matters.

Are your marketing dollars really delivering results? This fast-paced, high-impact course is designed for Marketing and Category Management professionals who want to confidently measure, analyze, and maximize the ROI of their campaigns.

In just 30 minutes, you’ll understand essential metrics, learn how to calculate true marketing returns, and gain tools to make smarter, data-driven investment decisions. Whether you're managing a campaign, brand portfolio, or retailer program, this course gives you the precision tools you need to drive efficiency and impact.

📊 What You’ll Learn

• The critical KPIs every marketer and brand manager must track

• How to accurately calculate campaign ROI and compare across tactics

• Techniques to analyze marketing performance using real-world data

• Proven frameworks to optimize spend and improve outcomes

• How to translate data into actionable marketing decisions

🎯 Course Objectives

• Understand key metrics for evaluating marketing effectiveness

• Learn how to calculate the ROI of marketing campaigns with confidence

• Analyze performance data to extract insights and identify what’s working

• Apply optimization strategies to improve future campaign returns

• Build skills to make smarter, faster, and more informed decisions

👤 Ideal For

• Brand Managers

• Marketing Directors & Coordinators

• Category & Shopper Marketing Teams

• Retail Strategy and Insights Professionals

• Data-Driven Marketers Ready to Lead with Numbers

📍Start Measuring What Matters. Drive Smarter Marketing. Deliver Greater ROI.

Part of the Digital Marketing & Brand Management Track - Available now in the NeXT Learning System powered by Learning Evolution.