Measuring ROI in Marketing and Brand Management

This course is designed for Marketing and Category Management professionals looking to enhance their skills in measuring and optimizing return on investment (ROI) for marketing initiatives. Participants will learn key metrics to track marketing effectiveness, methods for calculating campaign ROI, how to analyze performance data, and strategies for optimizing marketing investments. With a focus on actionable insights, this 15-minute course will empower brand managers and analysts to make data-driven decisions for better marketing performance.

Course objectives

• Understand key metrics for evaluating marketing effectiveness.
• Learn how to calculate the ROI of marketing campaigns accurately.
• Analyze performance data to derive meaningful insights.
• Implement strategies to optimize marketing investments.
• Develop skills to make informed decisions based on data analysis.