Master Key Account Strategy & Leadership with PRIME+
The PRIME+ Key Account Leadership Certification is the ultimate training program for wholesalers, suppliers, distributors, and key account managers who need to strategically manage high-value accounts, leverage data-driven insights, and drive long-term customer success.
This program builds on the PRIME+ Sales Process Training with advanced reporting, analytics, and account leadership skills—all designed to help you maximize profitability and deepen key customer relationships.
What Sets PRIME+ Key Account Training Apart?
Originally developed in collaboration with sales trainer Tom Fox, and modernized in 2025 by Learning Evolution, this program shifts the focus from frontline sales to high-level key account strategy. You’ll learn to navigate complex account structures, apply advanced analytics, and align business solutions with customer objectives for sustainable growth.
Who Should Enroll?
📌 Mid-career to senior professionals in beverage and alcohol wholesaling, supplying, distributing, or key account leadership
📌 Newly promoted key account managers looking to refine their leadership and data analysis skills
📌 Sales professionals seeking career growth in high-level account management
What’s Included?
✅ Full Access to the PRIME+ Beverage Selling System
✅ 18 Advanced Online Courses covering key account strategy, analytics, and leadership
✅ Recorded Webinars & Virtual Live Training Events
✅ PRIME+ Skills Quotient Assessment – Evaluate and improve key account skills
✅ Scorecards & Advanced Reporting Tools – Gain deep insights into account performance
✅ Fact-Based Calculator & Tools – Create compelling, data-driven sales materials
✅ Comprehensive Reporting Dashboard for tracking key account metrics
✅ Exclusive KAL Guide & Video Resources
✅ Certificate of Completion for Each Course
✅ Official PRIME+ Certification & Digital Badge – Showcase your expertise
Program Breakdown (9-12 Hour Course)
📌 Pre-Assessment – Evaluate your existing skills and knowledge
📌 Course Overview – Understand the structure and expectations of the program
📌 The PRIME+ Difference – Learn why PRIME+ stands out in key account management
📌 The Sales Training Journey – A roadmap to account leadership success
📌 Empathy: The Foundation of PRIME+ – Build strong, trust-based relationships
📌 Trade Math & Language Primer – Master the numbers and communication tools for key accounts
Advanced Data & Analytics for Key Account Leadership
✅ Advanced Analysis & Data Insights – Make smarter, fact-based decisions
✅ Retail Math & Analytics (RMA) – Leverage data to optimize sales and execution
The PRIME+ Key Account Selling Process
✅ Step 1: Preparation – Develop a strategic approach for key accounts
✅ Step 2: Reconnaissance – Gather critical insights on customer needs
✅ Step 3: Identify & Confirm Needs – Tailor solutions to high-value accounts
✅ Step 4: Match & Tailor Presentation – Align value propositions with customer objectives
✅ Step 5: Eliminate & Resolve Objections – Overcome roadblocks with confidence
✅ + Secure the Sale & Close with Confidence – Drive long-term agreements and success
✅ + Support & Service – Strengthen ongoing partnerships for sustained growth
📌 Post-Assessment & Certification – Validate your expertise and earn your PRIME+ badge!
Why Get PRIME+ Certified in Key Account Leadership?
✔ Stand out as a strategic account leader with a recognized industry certification
✔ Master advanced analytics & data-driven decision-making
✔ Gain a competitive edge in managing high-value accounts
✔ Showcase your expertise with a prestigious digital badge
🚀 Take the next step in your sales leadership journey with PRIME+!
