OEM Enterprise License for Category Management Training On Your LMS!
Learning Evolution
Regular price
$ 35,000.00
Sale
Now available for your LMS via SCORM Package Dispatch Files. Unlimited Users - Unlimited Access!
This 18-module enterprise-level Category Management training program offers pre- and post-test assessments to equip new and existing personnel with strategic, analytical, and category management skills that are expected in the CPG, FMCG, and retail industries. It is ideal for onboarding new hires and upskilling in an ever-evolving environment.
COMPETENCY AREAS & COURSES INCLUDED:
| Competency | Course Title | Course Description | Duration |
| Market Analysis and Insights | Fast-Moving Consumer Goods & Industry Basics | A review of overall retail landscape and channels, from traditional to the current omnichannel dynamic. Includes review of strategies and terminology used by both manufacturers and retailers. | 60 mins |
| Category Strategy Development | Category Management Foundations | A detailed examination of the Category Management process, creating a critical competency in the process and language of how retailers and manufacturers work together to meet shopper needs and deliver business results. | 90 mins |
| Data Analysis and Interpretation | Retail Data Foundations: Overview, Retail Data Foundations: Syndicated POS Data, Retail Data Foundations: Syndicated Panel Data, Retail Data Foundations: Retail POS Data, Retail Data Foundations: Consumer & Geodemographic Data, Retail Data Foundations: Shopper & Loyalty Data | Detailed modules covering a big picture overview of data types, sources, and solutions, syndicated POS data methodologies and strategic applications, syndicated panel data methodology and uses, retailer POS data and strategic applications, consumer and geodemographic data analysis with a focus on AI solutions, and shopper-centric data analysis with a focus on loyalty and applications. | 100 mins |
| Consumer Behavior Understanding | The Shopper: Understanding Behavior and Leveraging Shopper-Driven Strategies | Building from course 4f, this course connects understanding shopper data to the strategies and tactics necessary to build shopper-focused solutions. | 45 mins |
| Competitive Intelligence | Retail Analytics: Understanding Drivers and Leveraging Insights | The strategic thinking process of retail analytics is examined, including issue identification, root cause analytics, examples of proven approaches, and advanced solutions. | 80 mins |
| Vendor and Supplier Management | Collaborative Partnerships and Planning | This course reviews traditional Joint Business Planning strategies and processes, with a focus on collaboration and the more integrated planning approaches made available by advanced data solutions. | 75 mins |
| Retail Execution Excellence | Pricing Analysis, Promotion Analysis, Assortment Analysis, Space Planning | Detailed reviews of pricing strategies, promotion strategies, assortment strategies, and space planning strategies, along with relevant measures, calculations, and advanced solutions. | 75 mins |
| Cross-functional Collaboration | Collaborative Partnerships and Planning | This course reviews traditional Joint Business Planning strategies and processes, with a focus on collaboration and the more integrated planning approaches made available by advanced data solutions. | 75 mins |
| Financial Acumen | Pricing Analysis, Promotion Analysis, Assortment Analysis, Space Planning, and Retailer Economics and Supply Chain | Detailed reviews of pricing analysis, promotion analysis, assortment analysis, space planning, retailer economics and supply chain metrics, and spreadsheet development skills. | 45 mins |
| Communication and Influencing Skills | Storytelling: Today’s Consultative Selling, Presentation Development | A review of traditional presentation and communication skills required for both internal and external communication of insights and recommendations, with a special focus on data visualization and digital communications. |