Master Category Management & Data Analytics—100% Online, University-Endorsed

Take your CPG and retail career to the next level with the #1 university-based Category Management Certification program, powered by Western Michigan University and Learning Evolution.

Whether you're an aspiring analyst, a sales professional, or a seasoned category manager, this comprehensive certification equips you with the tools, data fluency, and strategies needed to win in today’s competitive retail landscape.

🌟 Why Get Certified?

• ✅ Stand Out in the Job Market – Gain a university-recognized digital badge and certification that sets you apart.

• ✅ Master Data-Driven Decision Making – Learn how to turn syndicated and shopper data into strategic insights.

• ✅ Boost Your Earning Potential – Sharpen the skills employers value most in Category Management, Retail, and Brand roles.

• ✅ Advance Your Career – Equip yourself with a credential backed by the AACSB-accredited Haworth College of Business.

🧠 What You’ll Learn

Level 1: Foundations of Category Management

• Marketing & Retail Basics

• Retail Data & POS Fundamentals

• Category Tactics: Pricing, Promotion, Assortment

• Scorecards, KPIs & Space Planning

Level 2: Advanced Data & Strategy

• Syndicated, Shopper & Loyalty Data

• Retailer Economics & Supply Chain

• Strategic Selling & Storytelling

• Joint Business Planning & Execution

💼 Who Should Enroll?

• CPG Sales & Marketing Professionals

• Retail & eCommerce Analysts

• Merchandisers & Key Account Leaders

• Food Marketing Students & Recent Grads

• Teams looking to standardize capability building

“This certification helped me land interviews and stand out from other applicants. It proves I understand the complexity of category management.” — Emma Kite, VP of Student Engagement, Food Marketing Association

🔍 Features & Benefits

• 🧑🏫 Instructor Support - Led by Dr. Russell Zwanka (Director, Food Marketing Program; Professor- Food Marketing and Category Management at Western Michigan University - Haworth College of Business

• 🧩 Modular Learning Format – Complete at your own pace

• 📊 Real-World Tools & Templates

• 🎓 Digital Credential & Certificate upon Completion
  
  

• 💡 Test-Out Option Available for experienced pros

🎓 Program Developed by Experts

WMU’s Food Marketing Program faculty and WMU's Food Industry Research & Education (FIRE) Center + Learning Evolution's platform ensure academic rigor, business relevance, and accessible pricing.

🏷️ Pricing & Enrollment

Starting at $888 for Level 1 and Level 2 (bundle pricing discounts available). Plus scholarships & group discounts available.

📩 Contact us now to inquire about team pricing or to learn more.

🔗 Learn More or Enroll

Click here to visit the WMU Program Page at https://wmich.edu/foodmarketing/certified

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