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Western Michigan University Professional Category Management Certification (PCMC) | Data Analytics
Regular price
$ 888.00
Sale
UNIVERSITY-BASED PROFESSIONAL CATEGORY MANAGEMENT CERTIFICATION with focus on
DATA ANALYTICS
The WMU Professional Category Management Certification Program, in partnership with Learning Evolution, offers a comprehensive, university-based online program that equips participants with the skills and knowledge necessary to excel in Category Management and Data Analytics.
“The certification stands out so much on my resume and sets me apart from other applicants with similar education and experience levels. Employers have shown interest because category management is such a complex job, so having a certification showing my fundamental understanding differentiates me from my peers,” says Emma Kite, vice president of student engagement for the Food Marketing Association.
The benefits of our Professional Category Management Certification
* Elevate personal growth and develop essential skills for career advancement and increased salary
* Gain a Competitive Advantage and stay ahead with the latest industry trends and innovative approaches
* Maximize Profits and enhance revenue by optimizing product assortments and pricing strategies
* Improve Efficiency and streamline operations with data-driven insights and best practices
* Improve Team Collaboration and foster teamwork by aligning goals and sharing expertise
* Transform your team into industry leaders!
Don't miss this opportunity to advance your career in
Category Management and Data Analytics.
The program covers a wide range of topics, including Category Management fundamentals, Data Analytics tools and techniques, consumer behavior, and market trends. By obtaining this certification, participants can gain a competitive advantage in the job market, enhance their skills and knowledge, and improve their career prospects and growth potential.
Contact us if you want to learn about available scholarships for motivated individuals and exclusive team / group discounts for your organization.
Don't miss this opportunity to elevate your e-commerce skills and transform your team into industry leaders. Get in touch now to unlock your full potential!
Overview
Grounded in the 60-plus year heritage of the food and consumer package goods marketing program at Western and the thought leadership of the Food Industry Research and Education Center, WMU's program offers the most advanced certification available to the global fast-moving consumer goods industry and is the only category management program where the certifications are recognized as credit hours toward earning an AACSB-accredited graduate certificate in food marketing (certificate program expected in fall 2022).
The Western Michigan University, Haworth College of Business, Food Industry Research and Education Center (FIRE) Professional Category Management Certification is a university-based training and certification for professionals and students in the consumer packaged goods and retail industries. The program is powered by Learning Evolution, a leader in online professional training and certification solutions.
Professor
Dr. Russell Zwanka is your virtual professor from the Western Michigan University’s food and consumer package goods marketing program, and your host for the modules.
“We are excited about bringing this innovative university-based program to partners in the food industry, as well as to other universities with food marketing-focused programs,” says Dr. Russell Zwanka, associate professor of marketing and director of the food and consumer packaged goods program. “The certification confirms and expands on students’ understanding of current category management theory and marketing principles, while also enhancing knowledge and skills for food industry professionals looking to advance in category management.”
The Food Industry Research and Education Center (FIRE) at WMU’s Haworth College of Business is dedicated to offering insightful customer-focused applications for food industry research and cutting-edge food marketing curriculum.
This is a unique university-based global Professional Category Management Certification that provides you with the best of both worlds:
- Top-tier curriculum from WMU’s food marketing program with WMU Food marketing faculty and industry experts developing content and instruction under the guidance of the FIRE Center.
- Technology resources from Learning Evolution at an affordable price that makes this training and industry certification an incredible value.
What is WMU Professional Category Management Certification?
- An innovative university-based program for partners in the food industry, as well as to other universities with food marketing-focused programs.
- Level 1 and Level 2 Category Management Certification confirms and expands participant understanding of current category management theory and marketing principles.
- Level 1 is ideal for all customer-facing job roles who need a solid understanding and foundation in category management.
- Level 2 is ideal for intermediate and advanced learners who must have deeper understanding of ‘CatMan’ principles. Ideal for category or sales analyst, management or advisor roles.
- Knowledge and tools for developing and implementing consumer-centric category strategies in the context of the global omnichannel markets for food and fast-moving consumer goods retail channels.
Why WMU Professional Category Management Certification?
- University-based.
- Formed from WMU’s top-tier food marketing curriculum.
- Able to evolve as the industry evolves and changes.
- Affordable with food industry-focus.
- M-F email support with help desk.
Who should enroll in WMU Professional Category Management Certification?
- Food industry professionals looking to advance knowledge and skills in category management.
- Entry level merchants and operators.
- Food marketing students.
- Food companies looking to increase overall ability to connect with customers.
- People who want to win!
- Companies and teams with seasoned category management professionals can test out of the PCMC learning modules and videos and advance directly to the Final Exam to earn their certification. Click here to learn more.
Level 1
Course | Course Overview |
0 | Getting Started |
1 | Marketing Principles and Spreadsheet Development |
2 | Perspectives on Retailing and Presentation Development |
3 | Food Retail Formats and Fast-Moving Consumer Goods and CPG Industry Basics |
4 | Why Category Management and Category Management Foundations |
5 | Business Process, Retail Data Foundations, and Syndicated POS Data |
6 | Category Definition and Retail POS Data |
7 | Category Assessment and Pricing Analysis |
8 | Category Strategies and Promotion Analysis |
9 | Category Tactics and Assortment Analysis |
10 | Scorecards, KPIs, and Space Planning |
-- | Level 1 Certification Final Exam |
Level 2
Course | Course Overview |
1 | Syndicated Panel Data |
2 | Consumer & Geodemographic Data |
3 | Shopper & Loyalty Data |
4 | Understanding Drivers and Leveraging Insights |
5 | Understanding Behavior and Leveraging Shopper-Driven Strategies |
6 | Retailer Economics and Supply Chain |
7 | Collaborative Partnerships and Planning |
8 | Today’s Consultative Selling |
9 | Retail Financial Decisions in Action |
-- | Level 2 Certification Final Exam |
Revolutionize Your Learning: Private (White Label) Learning Management System (LMS)
Regular price
$ 2,495.00
Sale
QUICKLY AND EASILY SETUP YOUR OWN
PRIVATE WHITE LABEL LMS PLATFORM!
Welcome, we provide a 99.9% uptime guarantee hosted learning management system that revolutionizes the way you manage and deliver your digital learning resources. With our LMS, you can curate all your learning materials in one place and implement scorecard tools for real-world behavior-based performance management and coaching support.
Our 24x7x365 full-service LMS-hosted solutions make it easy for you to deliver SCORM, xAPI, cmi5, LTI, and AICC-compliant packages, all while providing you with the flexibility to manage your own content. With our LMS, you can take your learning management system to the next level and provide your learners with an exceptional learning experience.
Sign up for a free trial or subscription today and revolutionize your learning management system (LMS).
Contact us or email sales@learningevolution.com
for more information and setup details.
Better than other SasS options or franchise. No royalty fees. We offer full service hosting, technical and support services. No Experience Necessary.
Setup Includes:
- 1-2 Hour Consultation
- Branded site design (2 comps w/2 color schemes)
- One-Time Group / Team Setup\
- Up 10GB storage (minimum)
- Standard Help Desk Support (M-F 8am - 5pm PST)
- Access to all core LMS features
- Support for SCORM, xAPI, cmi5, LTI, and AICC-compliant packages
Choose the plan that's right for you From 1-25 User - Up to 500+ users
Learning content provided
LMS Key Features include:
-
Easily to use - the most relevant content and learning materials with customized filters and search. Clean and simple 1-click UI/UX.
-
Authoring Tool - Design, build, deliver and track e-Learning courses and tests with pre-built templates and themes. Use your favorite authoring tool or use our free online open source Adapt Authoring Server or other 3rd Party Authoring Tools.
-
SCORM 1.3 / Multimedia - Supports SCORM 1.2 format content types, video uploads, PDFs, etc. to ensure users are always up-to-date with the most informative and accurate data and tracking.
-
Customizable - Flexible designs and customization. Setup your own privileges and security features to allow delegation of maintenance tasks like content upload, user invitation, and reports access.
- Mobile App - iOS and Android Mobile App support for user to get easy access to courses and tools.
Other LMS Features:
- 99.9% Up Time Guarantee
- Full Content Management (plus Brandfolder API support)
- Learning Management (SCORM Cloud API)
- Approval agents
- Personalized user experience
- Online and dashboard reports
- Self-registration or administrative course assignments with due dates
- Dedicated client success manager
- Live end-user technical support (chat, email, phone)
- Certificates of completion
- Email messages and reminders
- Curated Learning Paths - Curriculum builder
- Administrative support and training
- Gamification support
- Management of custom documents, links & videos
- Adapt Authoring Tool for course, quiz and survey builder
- Add custom courses, embedded video and learning assets
- Community Social Learning and Collaboration Application Support
- Classroom & external training management
- HRIS and API customization services available
100% Secure Hosted Environment Powered by Learning Evolution
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Testimonials
StudentWas able to apply these skills in our last line review - utilized panel and scanner data and we gained incremental products in the set!
StudentI used learnings regarding the 4 P's to help develop a sales deck that we used internally in an effort to leverage the positioning of one of our big brands!
StudentI was able to pass on the information I gathered to my Account Manger, who happened to have a meeting with the customer the next week. He was very happy to have all of the extra info!
Dan Strunk, DePaul University“Students utilizing your coursework are receiving the most
advanced instruction in category management possible today. Learning Evolution
[has] made a difference for many students.”
Debbie Snyder, PepsiCo Senior Category Analyst“I was a campus hire for Pepsi and worked my way into a Senior Category Analyst role. The online Category Management training that Pepsi offered to employees gave me functional training and industry understanding I didn’t have coming from Fullerton. Without the functional training that Pepsi offered I would not be in the position I am today.”
Tom Burkemper, Walgreens“I am happy to provide this recommendation on Learning
Evolution’s category management training and CMA certified software. These training modules provide a very cost-effective and thorough approach to CM training. Any organization will benefit greatly from the comprehensive content and efficient online delivery.”
Sean Eckhardt, Glazers“This program has allowed us to change our management approach, and while we are still highly focused on achieving results, we are equally focused on developing our people. We honestly can’t expect better sales
results without an improved sales staff.”
Mark Thompson, Hormel Foods Corportation“The blended training we have developed with Learning Evolution for our associates has increased our ability to level set and onboard our new hires at a much higher level. Their work with Learning Evolution is giving them more confidence in their ability to execute our strategies."
StudentWas able to apply these skills in our last line review - utilized panel and scanner data and we gained incremental products in the set!
StudentI used learnings regarding the 4 P's to help develop a sales deck that we used internally in an effort to leverage the positioning of one of our big brands!
StudentI was able to pass on the information I gathered to my Account Manger, who happened to have a meeting with the customer the next week. He was very happy to have all of the extra info!
Dan Strunk, DePaul University“Students utilizing your coursework are receiving the most
advanced instruction in category management possible today. Learning Evolution
[has] made a difference for many students.”
Debbie Snyder, PepsiCo Senior Category Analyst“I was a campus hire for Pepsi and worked my way into a Senior Category Analyst role. The online Category Management training that Pepsi offered to employees gave me functional training and industry understanding I didn’t have coming from Fullerton. Without the functional training that Pepsi offered I would not be in the position I am today.”
Tom Burkemper, Walgreens“I am happy to provide this recommendation on Learning
Evolution’s category management training and CMA certified software. These training modules provide a very cost-effective and thorough approach to CM training. Any organization will benefit greatly from the comprehensive content and efficient online delivery.”