Western Michigan University Cannabis Marketing Certification (CMC)

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WESTERN MICHIGAN UNIVERSITY FOOD MARKETING -PROFESSIONAL CANNABIS MARKETING CERTIFICATION

There is a "high" demand and opportunity for university students, CPG and Retail sales, marketing, and category management professionals to learn more about cannabis, and to development new specific cannabis knowledge, marketing skills, and retailing expertise. Cannabis focused sales and marketing capabilities will be essential for any business that wants to get into and be successful in this rapidly growing industry.

This online course and certification are designed to equip the student with the necessary knowledge, skills, tools and background to successfully enter the burgeoning cannabis industry. This class will help certify the student in the basics of cannabis marketing, plus the basics in retailing expertise.

This Professional Cannabis Marketing Certification offered by WMU is powered by Learning Evolution is the only university-based cannabis marketing certification program on the market today! 

The program is ideal for CPG and Retail industry professionals in sales, marketing, sales support, category management and digital marketing roles.

Grounded in the 60-plus year heritage of the food and consumer package goods marketing program at Western and the thought leadership of the Food Industry Research and Education Center, WMU's program offers the most advanced certification available to the global fast-moving consumer goods industry and is the only cannabis marketing program where the certifications are recognized as credit hours toward earning an AACSB-accredited graduate certificate in food marketing. 

The Western Michigan University, Haworth College of Business, WMU Food Marketing Professional Cannabis Marketing Certification is a university-based training and certification designed for the consumer packaged goods and retail industries.

Professor

Dr. Russell Zwanka is your virtual professor from the Western Michigan University’s food and consumer package goods marketing program, and your host for the modules.

The WMU Food Marketing Center at WMU’s Haworth College of Business is dedicated to offering insightful customer-focused applications for food industry research and cutting-edge food marketing curriculum.

This is a unique university-based global Professional Cannabis Marketing Certification that provides you with the best of both worlds:

• Top-tier curriculum from WMU’s food marketing program with WMU Food marketing faculty and industry experts developing content and instruction under the guidance of the WMU Food Marketing Center.
• Technology resources from Learning Evolution at an affordable price that makes this training and industry certification an incredible value.

 Why WMU Professional Cannabis Marketing Certification?

• University-based.
• Formed from WMU’s top-tier food marketing curriculum.
• Able to evolve as the industry evolves and changes.
• Affordable with food industry-focus.
• M-F email support with help desk.

Who should enroll in WMU Professional Cannabis Marketing Certification?

• Sales, Marketing, Sales Support, Category Management and Digital Marketing professionals will greatly benefit from this course and get certified.
  
  
• Food industry professionals looking to advance knowledge and skills in category management.
  
  
• Entry level merchants and operators.
  
  
• Food marketing students and entrepreneurs. 
  
  
• Food companies looking to increase overall ability to connect with customers.
  
  
• People who want to win in the cannabis industry!

Cannabis Marketing Certification (CMC) Coursework Modules Overview

1-History of Hemp

2-Introduction to Cannabis and Cannabinoids

3-Hemp Mindset and Stigma

4-THC Culture (Tetrahydrocannabinol aka THC) 

5-Cannabidiol (CBD) and other Cannabinoids

6-Legalities, Progress and Biomass Sourcing and Cultivation 

7-Supply Chain and Distribution - Retailers and CPG’s/ Channels

8-Hemp-Derived Category Management Planning

Key benefits include:

1. Increased Knowledge: A WMU CMC will provide you with a comprehensive understanding of the principles, techniques, and strategies of cannabis marketing. This enhanced knowledge base will equip you with skills and the tools necessary to develop effective marketing plans and strategies.

2. Professional Credibility: A WMU CMC can help you establish yourself as a knowledgeable, experienced, and certified professional in this field. This can lead to increased opportunities and better job prospects in the cannabis marketing industry.

3. Industry Connections: Earning a WMU CMC can open the door to a wealth of valuable industry contacts and job opportunities. Through your training, you can build relationships with other professionals in the cannabis marketing space, which can be invaluable for career advancement and networking opportunities.