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CPG Fundamentals: Keys to Strategic Selling Success

CPG Fundamentals: Keys to Strategic Selling Success

Learning Evolution

Regular price $ 99.00 Sale

This series of training courses are ideal for newly hired sales employees, new in-position Category Analyst or those aspiring to enter into or grow their CPG career.  These courses solidify category knowledge and lay the foundation for success in the category management field by emphasizing industry knowledge, history, and basic data analysis. 

Developed in collaboration with leading CPG retailers, manufacturers, and industry experts

TIMELINE approximately 8 hours of learning content

STRATEGIC SELLING PROGRAM SYLLABUS

  • Retailer POS Data Analysis
  • Retailer Economics Supply Chain
  • Joint Business Planning & Value Creation
  • Consultative Communication
  • Understanding Shopper Behavior, Beyond the Category
  • Leveraging Data for Advanced Shelving Solutions
  • Leveraging Data for Advanced Assortment Solutions
  • Pre & Post Assessment for each module
  • Individual Scorecards
  • Downloadable Resources: Key calculations guide, key terms glossary, access to data insights center, access to subject matter expert support

ALSO AVAILABLE IN SPANISH