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CPG Fundamentals: Focus on Data + Analytics

CPG Fundamentals: Focus on Data + Analytics

Learning Evolution

Regular price $ 99.00 Sale

This eLearning series of category management training courses are ideal for newly hired employees, new in-position Category Analyst or those aspiring to enter into or grow their CPG career.  These courses solidify category knowledge and lay the foundation for success in the category management field by emphasizing industry knowledge, history, and basic data analysis. 

DEVELOPED IN COLLABORATION WITH leading CPG retailers, manufacturers, and industry experts

TIMELINE approximately 8 hours of learning content

FOCUS ON DATA + ADVANCED ANALYTICS PROGRAM SYLLABUS

  • Syndicated Scanner Data (Basic)
  • Syndicated Panel Data (Basic)
  • Retailer POS Data Analysis (Basic)
  • Syndicated Geodemographic/Behavioral Data
  • Opportunity Identification for Actionable Insights
  • Understanding Category Shopper Behavior
  • Leveraging Data for Basic Business Solutions
  • Pre & Post Assessment for each module
  • Individual Scorecards
  • Downloadable Resources: Key calculations guide, key terms glossary, access to data insights center, access to subject matter expert support

ALSO AVAILABLE IN SPANISH AND GERMAN